You know what the "Web" is, you've probably also experienced a "Seminar". Put these two terms together and you will get "Webinar". The contemporary and sometimes quirky way to follow and give training, presentations, and workshops. Have you ever attended a webinar and thought "I could do this too!"? But how to set up a webinar yourself? No worries, this article will help you with your first step in the right direction.
Many names for the same thing
You can call it an online seminar, a web lecture, a webcast, a web event or an online workshop. Many terms that all mean the same thing: webinar. Someone gives a lecture at their own location that can be followed live from other locations via the internet. During the webinar, participants can follow the presentation with images, sound, infographics, statistics, supported images, etc. In addition to webinars where the participants only watch and listen, you can also organize interactive webinars in which the participants can interact through a chat box. This way they can give their opinion and ask questions.
Take the time for your webinar
With Twitter, you have only a limited number of characters. On YouTube, short clips are watched the most. But with webinars, participants can hardly get enough of it! On average, webinars are almost an hour in length. Try to keep an audience interested for a long time offline. And that's the difference, the participants want to learn something, they are involved and hang on your lips. That is if your webinar is interesting enough.
Tips for a better webinar
You know something others want to know. You will explain it to them in an informative and entertaining webinar. With these tips you will also host a top quality webinar:
Choose the right software
You do not know exactly with which devices the participants work, nor how fast the connection is. Choose software that works everywhere and offers plenty of opportunities. Keep in mind that you also need to understand the software, therefore more options are not always better. Gotowebinar is incredibly reliable software. Other good software is Webinarjam, Zoom, Webinargeek, and Demio.
Keep it interesting
Remember the sometimes boring lessons back at school? How often did you wish you were somewhere else. That is definitely not how you want the participants of your webinar to feel, right? Therefore, make sure your story has a clear structure, give visual support and keep it alive. Nobody wants to listen to a monotonous voice for one hour with one Powerpoint slide. Unless you are involved in sleep therapy of course. The very best tip I can give you is: keep it personal and share stories. That way, you inspire the participants and they will not fall asleep
Practice makes you better
Yes better, not perfect! Perfection is almost unfeasible, you have to practice a lot with presenting. Make sure you know exactly where the buttons of your software are. Record test webinars and listen to them. Why does someone want to listen to this for an hour? Be critical of yourself but remember that nobody is perfect. Just make sure you're able to deliver the message to your audience.
You are not alone
Unless you are really good at multitasking you can work with moderators and assistants. That way you do not have to arrange everything yourself. Especially when you have just started hosting webinars. You have to switch to the next presentation, check an online poll or monitor the live chat. Quite a lot of tasks to do by yourself! So it is wise to ask someone to help you.
Enough is enough
Divide your curriculum into various webinars, each with a very specific focus and subject. After an hour, it will get harder for participants to digest new information. And if you jump from the heel to the branch, the retention will be much lower.
You can stimulate interactivity with live questions via the chat, and surveys with results that you take directly into your story. You do not host a webinar for, but with people.