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Search Engine Optimization

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Search Engine Optimization

Why is Search Engine Optimization (SEO) important? In our modern society, the internet can no longer be ignored. As soon as people want to know or need something, 9 out of 10 times they will consult the worldwide web. It is therefore very important that your business is found in the search engines. So it can be very annoying if your website does not score well on Google.

If you have an existing website and you are not satisfied with your ranking you might want to consider having an SEO expert look at it. Indalo Webdesign based in Arboleas (between Albox and Huércal-Overa) - Almeria, can help you with this. In our wide network of professionals, we have several certified SEO experts who can give your website that little extra to boost the ranking. Not only will they improve your SEO settings, but you will also get expert professional advice on content like articles, images, and downloads!

Search Engine Optimization

What Is Search Engine Optimization (SEO)?

Search Engine Optimization

SEO stands for Search Engine Optimization (read more about it in this article). It is the art of scoring in the free (organic) results of Google. You can optimize your website by means of numerous factors. SEO results are found down the left hand side of the Google search results page.

Google wants to give its users the best search results. To do this, its search engine crawls the web and stores all websites and pages in an index. When a search is made (which happens billions of times a day), Google looks, in particular, at relevance (such as keywords), popularity (such as backlinks, SEOcial), timeliness, quality and readability (code) to determine which results are shown at the top.

SEO factors

There are a number of factors that influence your ranking:

  • The content and SEO Structure (with the right keywords/ keywords)
  • The technology and readability of your website
  • External links also known as backlinks
  • The social popularity of your website (SEOcial)
  • The topicality of your website
  • Google's Rankbrain (artificial intelligence system that processes search results)

High Scoring Content

However, a high score in Google is not only dependent on technical settings, as you can see above. The more often your content is supplemented with articles, downloads, and new web pages, the more often a search engine comes along to view your website. When search engines view your website more frequently, you will have the opportunity to achieve much higher rankings through the new online content that you have made available. Quality is the key here; the more 'value' you share with your visitors, the more ‘valuable’ Google considers your content.

Top rank

But what exactly is a top rank? This, of course, differs per branch and per location. For example, if you run a small business that sells TV's in Albox, it is very unlikely that you can compete with the large, nationwide companies. However, you can ensure that with certain keywords you can still score reasonably high in your region. But the most important thing is that you offer your visitors value in your industry. Keep in mind that what Google sees as value is value for your potential customers.

Search Engine Optimization factors

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