Do you have a website created in WordPress, and do you work with Google tools to optimize your online marketing strategy? In that case, 'Site Kit' by Google for WordPress is really something for you. What Site Kit contains, and how you can use it, you can read on this page. This becomes a must for everyone involved in online marketing!
What is Google's Site Kit?
Every entrepreneur or online marketing professional is familiar with Google's many tools to advertise in the well-known search engine and to gain more insight into the functioning of your page. There is also a good chance that you will work with WordPress, the largest Content Management System in the world. Google has bundled some of their most popular SEO tools for WordPress users within one Open Source plugin that can be used directly on your website.
The day after Saint Nicolas(5th December) handed out gifts, Google came with their own present for WordPress users: On Thursday 6 December 2018, Google's Site Kit was announced. At the time of writing, you can sign up for the early access beta version. This set of tools is not complete yet and will not work completely flawlessly, but nowadays every software package is a 'beta' product so that should not spoil the fun.
What's in the box?
The contents of this WordPress plugin will be familiar to you, they are all tools that you will probably know:
- Search Console: Here you can learn more about how users find your content in the Google search engine.
- Analytics: Allows you to see how the users navigate your website.
- AdSense: With this tool, you can set up AdSense campaigns and view earnings.
- PageSpeed Insights: This is a tool that provides insight into the performance of your website and how you can improve it.
Free and open source
Just like WordPress and most services from Google, Site Kit is also a free-to-use product, the plug-in is also released on the basis of an Open Source license. Of course, this is not a matter of charity, Google can penetrate deeper into websites than ever before. You may have already run AdSense on your site, now the plugin is really part of your website.
Why would you get started with Google's Site Kit WordPress plugin?
The advantage of this plugin is that the main analysis tools from Google are now fully integrated with your WordPress site. You can use the tools directly from the admin panel, and results from the various Google products are obtained within the familiar CMS environment. Registration is free, so you have nothing to lose. Perhaps only a little more privacy that you give to Google ...