SSL certificate

SSL certificate: What is it and why is it important?

The SSL certificate, maybe you have already heard about it or even had it installed on your website. A security for your website you should not ignore. In this article, I will explain what it is and why it is important.

SSL certificate, the difference between HTTP and HTTPS

Worldwide, more and more websites are moving from HTTP to HTTPS. But what do these terms mean? HTTP stands for Hypertext Transfer Protocol. HTTPS stands for Hypertext Transfer Protocol Secure. In short, both protocols are for communication between a browser (such as Google Chrome, Firefox, and Safari) and a web server. The difference lies in the word secure. Visiting a website with HTTPS simply means data is encrypted, making it almost impossible for hackers to steal privacy-sensitive information. To switch from HTTP to HTTPS, you need a so-called Secure Sockets Layer or SSL certificate. It is literally placing a secured layer between a server and browser.

How to tell whether a website has SSL or not?

The difference between HTTP and HTTPS is quite easy to spot. Up in the address bar, you see the URL of a website. The address should be preceded by a lock and the word secure in green. then the address should start with HTTPS instead of HTTP. If this is the case, you know that the website you are visiting has a secured connection.

SSL certificate
SSL certificate

In the case of an unsecured connection, you will not see this. Instead, you will often see an open lock or a warning triangle and the words not secure both in red (It depends on which browser and which version you are using). Sometimes the visitor is even shown a warning like the one on the image to the left.  In any case, it will be very clear when someone is visiting an unsecured website. Now imagine what this will do to the visitors of your website. You think they will ignore the signs and visit anyway? Or will they leave?

The dangers of not having a SSL certificate

Apart from the fact that it deters visitors and therefore potential customers, the big danger is of course that a hacker can obtain privacy-sensitive information. Consider, for example, login data from your website or (even worse) data from credit cards or online banking accounts! If you have a website, where people buy a membership or pay directly for goods or services, the risk is simply too big to not secure your website. Especially when you consider that an SSL certificate does not have to be expensive. If you yourself are technical, you can even have it for free. But even if you need help with it, you already have a secure website for under € 100 per year. Despite the fact that the costs are not very high, it will surprise you how many websites are still unsecured. It is estimated that, for example, in only a small country like the Netherlands, a quarter of the websites are unsecured. Also, 1 in 7 most visited websites is still without SSL certificate! Those are shocking figures.

Reasons to get an SSL certificate

The reasons why some websites still don't have SSL are, of course, unknown to me. One reason may be that one does not want to spend money on it. Websites, where the transfer of data is minimal, may want to run the risk in exchange for a small money saving. Maybe some were never informed about this by their web builder? Who knows. 

SSL certificate

So there are some reasons why you would like to purchase an SSL certificate:

  1. Safety: Of course safety comes first. You do not want to expose yourself or your visitors to the dangers already described above!
  2. Trust: It radiates confidence to your visitor. It reassures your visitors. And the more trust a visitor feels at your site, the more likely they are to make a purchase with you.
  3. SEO: Google has started favoring secured websites. This basically means that from now on secure websites will be ranked higher than the unsecured one. It will not immediately mean that your ranking falls down, but in the long run, the difference will certainly become visible! So keep Google as your friend!

So if you are the owner of a website without SSL, it might be wise to consider purchasing it. It is best to contact your web builder and ask about the possibilities and prices. only builds websites with the SSL certificate. So, if you purchase a website from us, you do not have to worry about it.

If you have any questions regarding this topic contact me anytime with your questions!

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